LAURENCE GREEN
LATEST ARTICLES
13 Jul 2023
In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.
08 Jun 2023
This year's winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.
We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf, warns Laurence Green.
30 Mar 2023
Changes to this year's Consumer Price Index should remind us to temper own excitable interest in the outlier with respect for the average.
02 Mar 2023
Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise...
26 Jan 2023
The tension between policy and personality seemed to most interest this year's LEAD audience in politics and in advertising alike.
16 Dec 2022
The brand's excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.
24 Nov 2022
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
26 Oct 2022
LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.
10 Oct 2022
Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.
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